Five Reasons Outsourcing Makes Sense

Have you heard the old joke, “we wanted to save time and money, but decided to do it ourselves anyway”? Whether it’s advertising, or individual services like graphic design or a website, some businesses choose to hire employees, while others outsource. Here are five reasons to outsource your advertising.

1. More affordable than hiring an employee

Hiring an employee is expensive. Salary, taxes, health insurance, paperwork, raises, vacations, and sick days add up to much more than the cost of outsourcing. Producing advertising projects in-house also requires expensive software, computers, training and other equipment. Outsourcing costs much less than hiring an employee, and advertising professionals already have all the tools of the trade. 

2. More experience and skill means better quality work

Depending on the size of your business, you may not be able to afford a well-seasoned professional. Lower salaries generally equate to less experience. Outsourcing allows businesses to access a more experienced professional at a much lower cost than hiring an employee. Outsourcing also gives you access to a wider range of skills. More experience and professional skills produce a better quality project. A professional advertising service has experience working with many types of businesses and projects, and can bring a wealth of ideas and insight to the table.

3. Eliminate turnover

Hiring a talented employee isn’t easy. Keeping them long-term can be even more challenging. Turnover can stall your projects, and require you to begin the employee search all over again. Additionally, you have spent time and money training this employee. Now they are leaving with all of the knowledge and experience you have paid for. Outsourcing eliminates employee turnover. Yes, it is possible your advertising service contact may change over time, but the work done for your company is never interrupted. And, in the case of smaller advertising services, you will most likely be dealing with the actual person who works on your projects.

4. Better time management

Advertising professionals are good at time management. They are used to juggling multiple projects and deadlines. You will get more accomplished in less time by using a professional advertising service.

5. Available anytime to get projects done

Employees take vacations, sick days, days off, and aren’t usually available on weekends. Outsourcing gives you more flexibility. Most advertising services will do whatever it takes to complete your projects on time, and are always available when you need them.

So, why hire an employee when you can hire a professional, more experienced advertising service for a fraction of the cost? When you think about it, it’s really a no-brainer.