Business
Five Reasons Outsourcing Makes Sense
Have you heard the old joke, “we wanted to save time and money, but decided to do it ourselves anyway”? Whether it’s advertising, or individual services like graphic design or a website, some businesses choose to hire employees, while others outsource. Here are five reasons to outsource your advertising. 1. More affordable than hiring an…
Read MoreSales. It all adds up.
Where do your customers come from? Most business owners have a good idea of who their top customers are. But what about the customers who account for the rest of the sales? At the end of each quarter or year, gross sales are made up of every customer you have. Each customer type makes up a…
Read MoreAre your employees sending the same brand message?
If you asked each of your employees to describe your business and what you do, how many different answers would you get? Branding is a term generally associated with advertising. But most businesses don’t consider branding “within” the company. Consistency in branding is important. When there is branding inconsistency, customer experiences are different from their…
Read MoreWhat’s your backup plan?
Auto insurance protects your car and homeowners insurance covers your home, but what about your company’s data? Years of effort and money spent on projects, photos, accounting, customers and information can be lost instantly by a hard drive failure, power surge, user error, or theft. Having a backup is crucial. It’s also easy. Here are five…
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